SIMON GIULIANI

CMO, Head of Sustainability, Strategic Brand Leader, and Lecturer with nearly 20 years of international experience in the Fashion Industry with a specific focus on sustainable innovation. Starting from responsible brand strategy Simon aims at designing and executing solutions that align industrial business goals with responsible production practices, circular product innovation as well as internal and external education. The extensive knowledge about the fashion system from industrial manufacturing to design, distribution and marketing allows him to guide brands in their transition towards a circular model, and to convert their sustainability related efforts into brand equity and sales. Actively supporting institutions in the creation of new guidelines and regulations for the European Fashion Industry serving as Expert advisor to the United Nations’ UNECE, to the MEPs designing the EU Circular Economy Action Plan, to SDA Bocconi’s Monitor for Circular Fashion, to the City of Milan.